Your engineering team just spent two hours in a meeting trying to understand why your biggest customer is churning. The data exists: in CRM notes, support tickets, product analytics. But the story lives nowhere. This isn’t just frustrating. It’s expensive.
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According to McKinsey, knowledge workers spend 25% of their time just looking for the information they need to do their job. When they find it, it’s often outdated, incomplete, or conflicting.

Before our CTO Network event at AWS Amsterdam together with Borski Fund, we brought together a sharp group of builders - the team from DevRev, plus founding engineers and CTO’s from Everday, Cortena and Avery, for a working session. No slides. No slogans. Just one goal:Get aligned on the real problem. Find a buildable solution. Show it live on stage.
‍Here’s what we came away with.

The problem: Tool overload is starving teams of truth

Every system captures a sliver of reality.
But what happens when the slivers don’t sync?

• Customer feedback sits in the CRM
• Product thinking lives in tickets
• Roadmap debates float in docs
• Analytics point in every direction

The result: reporting loses trust. Teams lose time. The signal gets buried in the stack.
This isn’t a tooling issue. It’s a context issue. And it only compounds as you scale.

The insight: AI-native > AI add-on

We’ve seen this movie before.

Twelve years ago, businesses rushed to the cloud, but tried to “lift and shift” legacy apps. The outcome? Worse performance at higher cost. Only the companies that rebuilt cloud-native unlocked the real benefits.
We're now seeing the same pattern with AI - the 80% trying to bolt it on versus the 20% building AI-native from the ground up. That distinction changes everything.

What DevRev unlocks with AI as the foundation

DevRev doesn’t just “integrate AI.” It’s baked into their operating model. That allows them to go far deeper than others, especially when it comes to the last mile.
We dove deep into their 'last mile' data extraction - most integrations stop at public APIs, but DevRev's technology goes deeper, pulling data that only lives in web interfaces through custom snap-ins for each platform. It's this technical depth that gives them context others simply can't access.

Here’s what that enables:

• A real-time knowledge graph that becomes your living, queryable source of truth
• Bidirectional connectors for structured and unstructured data, synced with purpose
• Enterprise-grade, permission-aware search that actually works
• AI agents and human-in-the-loop workflows that handle the repetitive and elevate the strategic
• Security-first design with roles, scopes, and guardrails from day one

And most importantly - it’s not a rip-and-replace model.
Coexistence first. Value second. Consolidation third.

The outcome: Speed, focus, and leverage that compounds

You don’t ship faster by stacking another dashboard on top.
You ship faster by shortening the path from insight to action.
In an AI-native operating model:

• Resolved issues feed into living knowledge
• Related feedback clusters into real product decisions
• Teams work with fewer handoffs and a lot more clarity

That’s where compounding leverage starts. And it’s what we’ll be showing at the event in Amsterdam.

Meet our new CTO Network partner DevRev

We’re excited to welcome DevRev as a CTO Network Partner, not just for their product vision, but for the people behind it who’ve done this at scale before.
Patrick’s team achieved what most companies dream of: a 90+ NPS for 11 straight years at Nutanix, scaling from startup to $20B IPO. That’s not luck, it’s a repeatable methodology that our founders now have access to.
Today, as Head of EMEA at DevRev, Patrick helps companies build AI-native from day zero, clean data models, measurable workflows, and strategic scale without added drag.

Bottom line

Tool sprawl is a tax. AI-native is the write-off.
‍We're building with partners who treat it that way, and we’ll share the real results, not just the theory.
See you at the CTO Network Event in Amsterdam.